Young Manchester define youth social action as
‘action taken to create a positive change’,
underpinned by six core principles...
Reflective //
Youth Led //
Challenging //
Progressive //
Embedded //
Socially Impactful
TOGETHER WE WILL BUILD THE CASE FOR FUTURE INVESTMENT, AND MAKE MANCHESTER THE PLACE TO BE FOR YOUTH SOCIAL ACTION, YOUTH VOICE AND YOUTH LEADERSHIP
BACKGROUND
CoSA and Young Manchester aim to recognise and celebrate the great work of children and young people across the city, through their partner networks and beyond . The City of Social Action will provide a platform for young people and organisations to shout about youth social action, youth voice and youth led projects, centring young people making change in their communities.
GOALS
> Provide stakeholders #iWill, MCC and Curious Minds with a suitable visual comms package
> Collaborate with Young Manchester on aesthetics, concept and message
> Create an umbrella for all youth social action and a platform for youth voice across the city-region
> Increase coordination and collaboration across the city o raise the profile of youth social action, voice and leadership so young people feel valued in and by their communities
PROCESS
CONSULTATION
We worked closely with the Young Manchester team to clearly define and position the CoSA brand, the tone and aesthetic was important and had to provide stakeholders with the necessary message for return on investment.
DEVELOPMENT
The logo concept and subsequent branding assets and guidelines took a natural evolution from the original concept of abstract, colourful, overlapping shapes which represent to diversity and symbiosis of a global city, such as Manchester.
ONGOING
We have a good ongoing relationship with Young Manchester, and we will continue to provide support and marketing collateral for the promotion of the CoSA project. Potentially leading to a website in the future.
RESULTS
City of Social Action now has a strong and unique visual presence; which can be expanded as necessary to include new elements and topics. The illustration style is eye-catching, simple, modern and easily reproduced to ensure good consitency and strong brand values. We will continue working with the team to elevate the CoSA brand.
SERVICES PROVIDED
Branding // Digital Marketing // Strategy // Print Collateral
