DIGITAL
It was important for the team that the new design would stand out from their existing site but would still be recognisably Economy.
One of the strongest aspects of their brand is their vivid and varied colour palette so we quickly realised this was our best tool in achieving their goals. We inverted the colour palette from light to dark, moving away from white space and replacing it with colour. This, coupled with a change in layout produced a great contrast between the two sites.