We have been working with Young Manchester since day one, a charity created to improve the lives and opportunities for young people across the city. We have been involved from its infancy, developing a strong visual identity over many years to help achieve its goals and connect with Manchester's young population.

Over 40% of Manchester's population is under the age of 35 and the city is developing rapidly, however 1 in 3 children live in poverty. YOUNG MANCHESTER was set up to provide young people in communities across the city with increased opportunities in all aspects of their lives. 

We started by developing a strong visual identity on both print and digital platforms that would help the charity achieve its goals. We believe strongly in the charities cause and have continued working with them as their needs keep changing.

> To create a strong visual identity to help facilitate the commission of projects for young people across Manchester.
> Develop a website that was accessible for a wide ranging audience, from young people to partners and trustees.

> Create a digital hub to raise awareness and generate income for projects.

> Produce ongoing print design alongside their online platform.

CONSULTATION

We have been involved from the start, helping visualise the message, aim and ethos of Young Manchester through exploring and defining the charity's goals.

BRANDING WORKSHOPS

When this charity was first launched we were recruited by SharpFutures & GMYN to deliver a brand workshop at The Sharp Project. We worked with around 20 young people to develop several working concepts for a new brand which would represent and and elevate the young people of Manchester.

CONCEPTS

The young people voted on their favourite design and concept using the knowledge and skills they had acquired in the workshop in combination with their instincts and association with the target market.

DEVELOPMENT

We then developed the chosen designs into a finished brand and guidelines which we delivered to the newly formed board of directors.

WEBSITE

We then pitched for the website to a panel at The Sharp Project with representatives from MCC, Bird Consultancy and Young Manchester. Collaborating with Neilson Reeves photography; we began to develop a distinctive visual identity and style for Young Manchester. Starting with the website and social media campaign we worked with Young Manchester’s new in-house team to elevate the brand awareness locally.

LAUNCH 

We were awarded the tender at the live launch event at The Sharp Project, where there was chance for local people and businesses to find out about their remit and role in enhancing the lives of local young people

ONGOING

We have a good ongoing relationship with Young Manchester, providing hosting and support for their website whilst producing ongoing print and digital marketing materials.

Young Manchester has been successful in improving the lives and opportunities for young people across the city, however the work is never done and we continue to work with them to improve on the progress they have already made.

SERVICES PROVIDED

Branding // Print Marketing // Web Design // Social Strategy